Archive for the ‘ Game Marketing ’ Category
Everyone’s familiar with the famous last words list – you know, the RPG one. Here’s one: I’ll take off my armor so I’m silent and slip past the dragon. In a recent discussion about whether Warhammer Online is a failure or not, someone brought up a Marc Jacobs interview. One of his quotes has become [ READ MORE ]
Zynga has been long know for being run by spreadsheet people and not game people (see video “Monetizing like Zynga“). It seems now that in addition to spreadsheets, they are masters of cognitive biases. A new paper by Juho Hamari details who social games have taken Daniel Kahneman’s book Thinking, Fast and Slow and implemented [ READ MORE ]
Zynga has finally hit the big time, if you define big time as a perfectly timed IPO. For a company that was founded only in 2007 on by copying a poker site, they have come a long way. Or have they? When Mark Pincus started the company in 2007, he took a big gamble by [ READ MORE ]
Riftforge is finally open for a limited public playtest. You can start playing immediately by entering this secret passcode – SOFIA. eu.riftforge.com Playtest objectives Riftforge playtest objectives are two and we expect your feedback on both: Collect balancing data on the RPG classes Improve the interface and overall interaction with the game Playtest feature list [ READ MORE ]
Roger Dickey from “Money Talks” speaks about monetizing social games. He’s the creator of Mafia Wars and he also headed Fishville and advised the international product team while at Zynga. At 3:00 minutes, he confirms that Zynga isn’t relying on innovation but waits for a competitor to get the right mix for a game and [ READ MORE ]
The discounted offers we got for Thanksgiving are sometimes indicative of where a certain game is headed. I’ve ranted once about how expensive certain Facebook games are and how inexpensive online games have become. I used RIFT as example, because getting a real MMO for $5 was news back then. Well, for Thanksgiving, they brought [ READ MORE ]
With the recent announcement of a new World of Warcraft expansion, Blizzard has confirmed my belief that their transformation from a cult game company to a mainstream one is complete. Blizzard wants to be the Disney of video games now. Also, they also want to move their sinking (subscription numbers wise) flagship to shallow water [ READ MORE ]
Looking at the coverage from Blizzcon 2011, I had a sudden realization: Blizzard cannot survive on cult games any more, they need blockbusters! With the wild success of World of Warcraft, Blizzard has turned from a company specializing in cult games for hardcore gamers to a generic game company producing for the average Joe. It’s [ READ MORE ]
Blizzard has caused quite a stir when they announced that players will be able to purchase Diablo 3 items of real money. Admittedly, they won’t be creating these items from thin air but they will take a cut from every transaction that occurs between players. Now Blizzard is testing the water for introducing RMT to [ READ MORE ]
Amidst reports that MacOs Lion breaks Adobe products and Flash especially, a few websites sought the sensationalist angle. Is there animosity between Apple and Adobe? Sure. How else can we explain Steve’s open letter. However, I don’t buy the whole “technical and performance” issues argument, despite the fact I’m on a Macbook Pro and my [ READ MORE ]
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