Archive for the ‘ Monetization ’ Category
Zynga has been long know for being run by spreadsheet people and not game people (see video “Monetizing like Zynga“). It seems now that in addition to spreadsheets, they are masters of cognitive biases. A new paper by Juho Hamari details who social games have taken Daniel Kahneman’s book Thinking, Fast and Slow and implemented [ READ MORE ]
Zynga has finally hit the big time, if you define big time as a perfectly timed IPO. For a company that was founded only in 2007 on by copying a poker site, they have come a long way. Or have they? When Mark Pincus started the company in 2007, he took a big gamble by [ READ MORE ]
Roger Dickey from “Money Talks” speaks about monetizing social games. He’s the creator of Mafia Wars and he also headed Fishville and advised the international product team while at Zynga. At 3:00 minutes, he confirms that Zynga isn’t relying on innovation but waits for a competitor to get the right mix for a game and [ READ MORE ]
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